Drawing on our experience across the full marketing mix, we take a deep dive into your business's online presence, your competitors, areas for quick wins and long-term development. Our digital marketing team don’t just work with the numbers, we collaborate with our clients. We create online marketing strategies built on your business model, goals and tactics. Our strategies are made to bring a positive return on your investment.
We don’t set up campaigns and leave them, we pride ourselves on building a strategic, long-term plan around your goals with our overarching mission of improving performance. This is achieved through cross-channel strategic guidance and coordination. Using our vast experience, we research and provide insights that come together to create a winning formula.
Discover new possibilities
We research and analyse every facet of your online presence and uncover the gems that your competitors may be hiding. Unearthing user pain points, obstacles and areas of confusion among your current message and use of channels.
It all starts with identifying the opportunities available to truly enhance your business online. There might be identifying the gap between you and your competitors, or picking up on lost exposure across certain channels, we always aim to improve your marketing ROI to help your business thrive.
Our team of experienced marketers have the ability to create truly comprehensive digital marketing cross-channel experiences for your target audience. Lead generation or straight-up sales across B2C, B2B or DTC all begins and ends with proficient planning and execution.
Our digital marketing scope includes:
Although we’re very much data-driven here at Brown & Brown, we make sure to combine our output with creativity beyond only numbers. People-centric digital marketing includes more than the statistics and numbers a website produces, looking at user psychology always plays a huge part in our business-critical decisions.
By combining data science, technological ability and creative flair we are able to build strategies and solutions that are driven by results. Whether that’s with our holistic 10-point approach or if you end up only using one of our specialities.
Start your journey today
There’s no way around it - organic traffic growth is the end goal of a website launch. There’s little point of a website if it has no web presence and people are not able to see it. Whichever stage your target audience is in, be it awareness, acquisition, engagement or retention they’ll be using a search engine for answers.
Search engine optimisation (SEO) is all about being visible and trusted across the different search engines, such as Google. It is now a key component of any digital marketing strategy and has become a fairly complex process over time. Responsible SEO takes time to provide positive results, but this sustainable approach means search engines will not penalise and de-index your site.
At its core, SEO includes technical, on-page and off-page aspects each combining to improve the health and authority of a site. Technical SEO ensures the information within the information is all functioning how it should and that Google has no reason to skip a page or the site altogether. On-page SEO looks at content marketing and how it all links together on the site. Writing strong, reader-centric copy that engages with people, and how that entwines with the rest of the site is critical here. Link building, or outreach and digital PR, is off-page SEO; this part of the SEO process can be a complex and difficult task that needs careful monitoring.
Take the first step
Right now your audience is discovering your competitor brands and products on Google and social media. Brown & Brown’s paid media specialists are here to get your brand in front of your audience in the most effective and impactful way. By investing in paid media you are maximising your site’s ability to be discovered immediately. PPC marketing is all about ensuring a hyper-targeted, on-brand message across all touch points and platforms.
Whether we’re buying inventory across Google Ads, Bing Ads, Facebook, Instagram or YouTube the majority of media buying is programmatic via a real-time auction. This means we can fully optimise your ROI for each click, interaction or conversion independent of time or day.
The team at Brown & Brown have years of PPC experience, understanding how to set up best practice accounts while fine-tuning and optimising media delivery to leverage your business.
Let's get started
We get it, organic social media delivery takes time as well as a certain level of expertise. But nobody knows your business like you do, which is why we work closely with you to push out social accounts and messaging that resonates with your audience.
You want to increase brand awareness, convert more customers and build a real following. Social media marketing is the ticket to this goal if done effectively and with a sympathetic understanding of the social landscape.
Creating compelling content and imagery that ensures your audience is encouraged down the purchase funnel. Conversion rate boosting posts and calls to action that are not just fluff. Persona analysis-driven posts make sure that the following you build is the right one for your business.
We’ll almost always say that you’re the right people to manage your social media, however, we get that you don’t have the time and may need a gentle push in the right direction. That’s why we offer a social media marketing consultancy option that means we get you started and train you along the way.
Building websites that are functional and well-designed, with your input at every step of the process.
Providing digital marketing services that focus on long-term planning and goal alignment in order to improve performance.
Creating unique, memorable and meaningful brands through effective brand development strategies.
Offering a complete design service, from graphics and print to digital artwork and campaigns.
