Brown & Brown uses the power of design to create unique brands that are memorable, meaningful and evocative. We build brands from the ground up, using effective brand development strategies that lead to branding that resonates with a business's target audience.
It doesn’t matter which industry you operate in, we make sure to take the time to fully understand your business needs and your target audience's expectations. We’ll use all of our expertise and share with you a plan of action that can deliver a real impact.
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Audiences demand a connection with a brand that’s deeper than what that brand can offer them. A modern business needs to fill the superficial layer of only offering their audience a product or service, brands that thrive successfully integrate within their audience's lives.
We know that the competition is strong in the digital landscape and beyond. Cutting through the noise of competitor offerings and mixed messaging can seem daunting. Every business appears to be hunting the same user, or, more often than not, every user. A well-developed and tested brand identity has never been more crucial to the success of a business.
An ill-thought-out strategy, design and launch can lead to all sorts of problems. It can hinder brand recall, stunt growth and even alienate your audience. However, good branding can truly elevate your business and keep it at the front of the pack and at the front of people’s minds for decades.
Logo design is a huge part of branding, and it’s something that Brown & Brown has excelled in for over 5 decades. We specialise in taking the essence of your business and distilling it into a beautiful, impactful and resonating piece of iconography. Our expertise has been built through experience working with clients from a range of industry sectors and with a desire to connect with multiple audience types. Logo design is not a catch-all process, there’s nuance to every business and its objectives. Conveying all of these in a simple but effective emblem is where the magic happens.
We ensure we take a deep dive into your business goals and then we set out a clear branding strategy that includes a logo design or update. The strategy has well-defined tactics that we communicate with our clients and each tactic has an outcome or product that aims to enhance our client's identities.
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Brand positioning is how you, as a business, differentiate yourselves from your competitors, it’s also how your customers connect with you. It is intrinsically linked with the core values of your business and is designed to be synonymous with your company.
Best practice brand development includes a myriad of variables, processes and outcomes. Gathering all the data, artwork and communication is what we enjoy. Putting together the pieces of a complex puzzle to build long-lasting brand identities is how we rate our success.
The strategy behind branding lays the foundation to best practice brand development. Your brand strategy is defined by how we accomplish aligning your brand with your business identity. To do that we need to consider your overall business strategy, identify and research your target audience, develop your brand positioning, define your brand message, build your name, logo & tagline and create your marketing toolkit.
Once everything is in place we implement, track and adjust. It’s an iterative process that we’re determined to continue to improve.
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At Brown & Brown we love creating a visual identity that’s instantly recognisable in a crowded market, has great recall and matches your company’s personality. Your brand design includes key elements to your visual identity such as the logo, colour scheme, typography, illustration and photography style.
Brand guidelines are a set of tools and rules on how to use your brand design elements. All kinds of stakeholders can use your brand guidelines to help them create marketing material, such as designers, writers and marketers. They are used to ensure your branding is kept consistent and on message without any confusion.
There are three common components of a great brand guideline:
Tone of voice, or brand voice, is how you want others to perceive your brand’s personality through its written content. How you communicate with your audience is critically important when building your brand and following. The right choice of words, communication style and emotional tone could be the difference between targeting your desired customers and creating a divide.
Brand implementation brings all of the above together putting the strategy in place and making your brand identity a tangible reality. This shouldn’t be the end of your branding strategy, however. Analysis and changes should be at the core of your brand identity, as your audience and market landscape are also changing. Just think of the biggest brands in the world and see how they’ve evolved over their lifetimes.
Unlock your potential
Building websites that are functional and well-designed, with your input at every step of the process.
Providing digital marketing services that focus on long-term planning and goal alignment in order to improve performance.
Creating unique, memorable and meaningful brands through effective brand development strategies.
Offering a complete design service, from graphics and print to digital artwork and campaigns.
