DCA & Hydrastore

We started a working relationship with Hydrastore, and their parent company DCA, in 2013.

The first part of our brief was to design and create a new corporate identity. DCA is made up of a complex set of companies and the design solution had to reflect that. Each subsidiary needed its own individual brand which also had to work as an umbrella brand.

Corporate identity

The solution we devised centred on one large triangle made up of 4 separate triangles. DCA is the central triangle and each of the 3 subsidiary brands around it. Each of their subsidiary brands has its own individual triangle and colour scheme.

When all the triangles are put together they form the unified DCA umbrella logo.

Corporate identity, illustration 1Corporate identity, illustration 2Corporate identity, illustration 3Corporate identity, illustration 4

Hydrastore Website

We have so far developed 2 key websites. One for DCA and one for Hydrastore. Both are extremely comprehensive and both have gone through an extensive and continual process of change and development.

Hydrastore in particular have grown considerably as a business over the last few years and the website we built has evolved with them.

Initially designed as a catalogue site, it now includes ecommerce facilities which are integrated into data fed from Microsoft Dynamics enterprise resource management software. The payment system uses the Stripe Payment gateway.

hydrastore.co.uk

Hydrastore Website, illustration 1Hydrastore Website, illustration 2Hydrastore Website, illustration 3Hydrastore Website, illustration 4

Hydrastore 310 Page Product Catalogue

In 2017 we delivered the first Hydrastore parts catalogue which can in at 100 pages. It is now on to its seventh version and is adapting and changing on a 6 monthly schedule. It has now expanded to 300 plus pages.

Hydrastore 310 Page Product Catalogue, illustration 1

Brochures

Since 2013 we have worked on many iterations of the brochures, for both individual brands and the collective company.

They all started as 12 page brochures and developed in scale over time. They have been extremely successful in communicating the many complex messages and offerings that DCA have wanted to repeat to their clients and customers.

As they have grown in importance they have also grown in size. The DCA brochure now numbers 40 pages and covers a huge variety of the sales information that the DCA team need.

Brochures, illustration 1Brochures, illustration 2

Supporting material

DCA has also needed the standard set of supporting material. We have produced business cards, letterheads, comp slips, promotional flyers, adverts for trade magazines, stands for shows and bespoke POS systems.

Supporting material, illustration 1

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