Email marketing is a powerful and extremely cost effective tool. It enables your business to communicate with both existing and potential customers who have expressed an interest and/or subscribed to receive marketing emails from you.
It allows for a degree of immediacy that other marketing channels may not offer.
Through its use you can build credibility by sharing helpful and informative content. You can also strengthen relationships by keeping customers engaged with your business all year round with personalised messages.
Because it is a relatively low cost marketing tool it affords you to ability to learn what works by experimenting with content, layout and types of recipient.
It is also an accurately measurable format allowing you to track a wide range of metrics to determine your level of success.
This very much depends on your individual needs as a company.
We generally handle the initial email campaign platform setup, and any subscriber form integration with your website.
You may have a Customer Relationship Management system in use and we can assist with integrating this with your campaign platform to ensure that your subscriber is completely synchronised with the latest information.
We can go as far as helping to design and schedule each individual email. However many of our customers find that after we have sent the first two or three, they can assume control of email template modification, subscriber allocation and message delivery themselves. Generally most campaign platforms are designed to be utilised by users with limited technical know how, so design through to delivery are all simple processes for you to get to grips with.
Setting up your business from scratch on an email campaign platform could be anything from a few hours to a few days work depending on our level of involvement and what integration is required.
Subscriber form integration can be done during the construction of your new website and included in the cost of development. Adding these to an existing site will incur a negligible fee.
Cost of custom template creation can vary depending on what is required. In particular coding and development can be a time consuming process as we need to ensure maximum compatibility for your campaign across the various software platforms and devices used by your clients.
Using our preferred email marketing platforms you can track who opened your email, and analyse other actions performed such as click through rate and levels of engagement.
Details on the devices being used and geo-location can also easily be ascertained.
Metrics can also be tracked across analytics platforms, so you can follow a user's journey from the original email message through to your website and, depending on your setup, right through to any communication or transaction processes you have in place.
Ultimately you can measure how your campaigns are performing, find out which subject lines or calls to action are the most effective and improve their effectiveness over time.
Using this versatile and cost effective tool you can keep track of your progress on a weekly or monthly basis, build highly optimised and effective campaigns and help your business to grow.
