Warings have been included as a case study because they represent really good examples of large scale print solutions we are capable of delivering.
They are another company with which we have worked for many many years. Again, our service to them started as quite small when their business was small. They are now a multi million pound enterprise with very extensive marketing requirements!
Warings is another of our clients that has fully utilised our branding and identity design services. We have changed and adapted the logo over time, but fundamentally it has stayed the same for the last 35 years!
From the start, we always provided Warings with product brochures that have stood them above their competitors.
This formed the backbone of their sales strategy.
The first brochures, like most we did 30 years ago, were simple and relatively small scale. As the business has grown, the range has grown (massively!) and therefore so too has the catalogue and brochure spec and requirements.
The current solution was born when they requested something really different. Because they provide furniture to the trade, their prime target was interior designers. They wanted something that was both impressive and visually exciting but also very practical and useful. It would be used and referenced on a daily basis.
It also needed to be flexible and changeable. Individual brochures would last at least 6 months to a year and then be adaptable as tastes and ranges changed.
That is why we developed this substantial solution of a box folder with magnetic clasps to incorporate 13 individual product category brochures. It fulfilled the brief and the client was extremely pleased with the effect of the end result.
It’s classy and striking. It's practical and usable. It's flexible and changeable and above all it has impact!
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