Precon Products

Precon Products are a fast growing specialist supplier to the construction and building industry. We engaged with Precon Products initially to enhance their online presence and give a better experience to their online customers.

As time progressed we also played a pivotal role in implementing a comprehensive digital marketing strategy focussed on content generation for organic search engine optimisation, as well as running a successful pay-per-click campaign.

We also worked on developing an ecommerce system, enabling them to offer unique price agreements across thousands of products to each of their clients. This was seamlessly integrated with their enterprise resource management software.

Digital Strategy

Using a well planned digital marketing strategy we were able to help Precon reach a wider online audience, increasing their visibility within the industry, and engaging with customers effectively through targeted advertising. Using data analysis we were able to maintain an efficient and cost effective campaign that offered considerable return on investment.

  • 50% increase in user engagement
  • 49% increase in the number of user sessions
  • 39% increase in organic traffic

Website

We implemented a straightforward website management plan for Precon, which included regular content updates to assist with organic growth, as well as monitoring site performance month-by-month and making incremental changes where required.

We also undertook a process of continual technical audit to ensure the site performed consistently in the search engine rankings.

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Price Agreement Portal

Through developing a sophisticated ecommerce system with us, Precon Products gained the capability to provide individualised price agreements to their clients on thousands of items across their entire product line. Seamless integration with their enterprise resource management software ensured a streamlined and efficient experience for both the company and its customers.

Customers had different users levels, so company buyers could approve orders from on-site personnel ensuring that order quantities could be managed across sites and credit lines.

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User Experience Discovery and Design for the Price Agreement Portal

As part of the Price Agreement Portal design phase we undertook a comprehensive period of research and analysis to understand both the client's and target audience's needs and preferences. This process involved calloboration with both to create wireframes, prototypes, and visual designs that aligned with the project goals, incorporating iterative feedback to refine and optimise the user interface, the end goal being a seamless and intuitive user experience.

User Experience Discovery and Design for the Price Agreement Portal, illustration 1User Experience Discovery and Design for the Price Agreement Portal, illustration 2User Experience Discovery and Design for the Price Agreement Portal, illustration 3

Get in touch

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