We started working for CHW in 2001. Our first task was to redesign and produce a huge array of wedding stationery that they provided for their couples. Once that was complete, work began on an extensive marketing programme that is still in place today.
They offered the very best in wedding venue experiences but had dated branding and identity that wasn't representative of how good their venues and services were. Our original brief was to develop a complete process of rebranding across all marketing channels to change their image and raise their profile to become a more accurate reflection of the amazing wedding experiences they offer.
Again, it all started with a new identity. The needed a corporate logo that represented the Country house wedding umbrella brand. They also needed 4 individual venue brands. Plus they all had to stand alone and had to be part of a set. Over the years we have updated the branding and identity 3 times. The current version is designed to represent the core values of the business which are modern and classy whilst maintaining the very best quality and tradition.
The latest brochures are particularly successful. They are designed to be clean and simple yet modern and classy. The materials and finish we specified really enhance the end result. The cover is a metallic ivory stock that is finished in simple silver foil block with the venue's crests in the centre.
In terms of digital solutions, we produced their second and third major websites. As with all CHW projects this consisted of a main umbrella website that represented the CHW Group, as well as four very individual sites that represented the four wedding venues. It was a particular challenge to develop solutions so that each had their own personality, but also work harmoniously as a set.
For many years we worked on the print advertising campaigns for CHW which are still used to very good effect today. We have created hundreds and hundreds of magazine adverts over the years and like everything else, they have seen a process of continual updating and development to keep them sharp and effective.
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