For over 50 years, APP has been collaborating with homeowners, landlords, estate agents, housing associations, builders, and architects in the Cambridgeshire area. Their extensive experience includes safeguarding, renovating, and expanding numerous properties. A notable point of pride for APP is the substantial portion of their new business that stems from referrals, indicating a strong track record of satisfied customers.
Brown & Brown have been assisting APP with marketing for well over a decade, initially through web development, and more recently with a full blown digital marketing package.
Having come to understand APP's business goals and target audience over many years, we have crafted a tailor-made digital marketing strategy that aligns both with APP's overall objectives, as well as the shifting sands of the property development market place. We have been using a comprehensive campaign of content driven search engine optimisation and pay-per-click advertising to drive this forward.
A recent re-development of the site has seen the structure overhauled to improve the funnelling and drive visitor enquiries. There is now a lot of variation of content to handle different user intents, as the content they land on reflects the multitude of services offered by APP's business model.
Contact us today to schedule your free consultation and discover how we can help you grow your business.
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